How Caring for Your Business Is Like Caring For Your Body
Health has been on everyone's mind for at least the past two years. I want you to think about something that some doctors refer to as sick care. That is only really thinking about your body and taking care of your body, specifically, when you get sick.
Well, when you get sick, you’re too late…you're sick. But there are things that you can do, like exercise, like eating, right, like taking vitamins, all those things that we all know are good for our bodies, to put your body in a good position so that maybe when you do catch a cold, it only lasts for three or four days and not two weeks, right?
Caring for your business is a lot like that. You don't want to just sound the alarm when disputes happen or when complications arise. You want to put your business in the best possible position before those things happen before those things come crashing down so that when disputes arise, or when conflicts arise, you can take care of them really quickly, low stress, do what needs to be done, and carry on doing what you love to do.
How to Care For Your Business
That means you'd be doing an audit of your business and looking at every aspect of your business and how it works from:
when money changes hands
to what you create
what you deliver
how you deliver it
where you market
what you do with it
Take a look at all of those things, and protect what is protectable protect that creative content. Maybe by registering your most valuable stuff with the copyright office. Protect your trademark and brand name. Protect your relationships, meaning relationships with clients, relationships with contractors, relationships with collaborators, or brands, or members or course members. Or, looking at the terms of use of the different platforms and tools that you use to make sure you're playing by the rules.
It’s not that far of a stretch to say that caring for your body, the lot like caring for your business, because you want to make sure and put your body and your business in the best possible position so that when little hiccups arise, they don't turn into bigger problems and you can just take care of them a little bit easier, a little more quickly.
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